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December 16th, 2010

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Punch! Spoofs North Korea Tourism Ad Campaign (VIDEO) (Huffington post)

Vacations to North Korea are a pretty difficult sell. Punch!, a new pop
culture magazine, took the challenge on in a new mock television ad campaign.

The company — which is the brainchild of Radar's Maer Roshan, Daily Candy's
Dany Levy and the American Independent News Network's David S. Bennahum —
issued a mock press release on Monday, announcing that the country is
sponsoring the launch of its iPad app. According to the statement, recently-
appointed President Kim Sung Un is "very fond of his iPad and Daily Candy, so
when he heard the famous mogul Mrs. Dany Levy was involved with a new ipad
app, he had us find her immediately."

Punch! parodied North Korea's tourism campaign in a fake ad. The spoof touts
all the amenities of the "new" Pyongyang.

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